Sale to service; simplified.
Why it matters:
Most businesses running ads are wasting money without knowing it. It’s rarely the platform. It’s the setup.
Poor targeting, weak messaging, broken handovers.
The Ad Waste Detector gives you a quick, clear view of what’s working and what isn’t. It’s built for B2B teams who want better outcomes from their ad spend.
Created by BBA, the agency that connects advertising to real commercial performance.
Who it's for:
Founders, CMOs, and Sales Leaders.
B2B businesses spending at least £1,000/month on ads.
Teams using Meta, Google, LinkedIn, or a mix and unsure what’s really working.
Turn ad spend into sales growth
Your campaigns should feed your pipeline. This scorecard looks at how your strategy and targeting support revenue, not just reach. Spot the disconnects and start fixing them.
Level up how your brand shows up
From messaging to funnel follow-through, your ads need to do more than get seen. This tool highlights the weak points so your team can act with clarity and focus.
